Since the development of China's leather industry, the market is unpredictable, consumer demand is changing with each passing day, and the industry competition is rising. The industry changes caused by this are also one after another. In this context, only by recognizing the development situation of the industry can leather enterprises better grasp the opportunity and achieve the development goals of the enterprise. Therefore, more and more industry people often make some unique industry situation analysis according to the development and change of the industry. But even so, not all leather people can understand the current situation of the leather industry. Today, small leather comprehensive industry insiders say that integrating the development of the leather industry is the most intuitive way to show you: "ten big truths" reveal the current situation of China's leather industry, and you will understand it after reading it! Truth one: the profit of the leather industry is thinner than that of the blade, published by a research institute a few days ago The report shows that the average wage of China's manufacturing industry has exceeded that of Latin American countries except Chile, and has reached about 70% of the level of some euro zone member countries, which is a positive feedback of China's economic development, and also an intuitive manifestation of the substantial increase in the labor cost of manufacturing industry.
It is understood that in the past decade, China's labor cost has increased by 2.7 times, the financing cost of private enterprises has exceeded the bank's benchmark interest rate by more than 2 times, and the logistics cost is twice that of developed countries. Many enterprises "five insurances and one fund" account for about 40% of the total wages. In addition, enterprises have to bear heavy tax burden, and the cost of labor, raw materials and business operation has increased substantially 。 Therefore, the cost problem has become a problem that many small and medium-sized enterprises are troubled by. With the intensified industry competition in 2017, under the influence of "price rising tide" and industry shuffling trend, corporate profits have been cut again, even thinner than blades! Some enterprises laugh at themselves: "it's better to tell a little story in the capital market after a lifetime of hard work"! Truth 2: "three mountains" and "four highs and four lows" in recent years, leather enterprises generally encounter "three mountains", namely "Iceberg of market, mountain of financing, volcano of transformation".
In the development of large and medium-sized enterprises, leather enterprises are also faced with "four high and four low" problems: high labor cost, high financing cost, high tax burden, high institutional transaction cost; low product quality, low technical standard, low brand recognition, and low enterprise integrity, which seriously restrict the competitiveness of China's leather industry. Truth 3: do not want to innovate, do not dare to innovate, or even "copy new" without technological innovation, there will be no rise of leather enterprises. China's leather enterprises have been immersed in the industry atmosphere of low-cost competition, low profits and high sales. Many enterprises do not want to spend huge funds, human and material resources to innovate, do not dare to innovate, or even "copy new" without innovation, leading to industry products Serious homogenization has resulted in the lack of innovation in China's leather industry, long-term stagnation in the level of low-end manufacturing, and stagnant international influence.
Nowadays, the competition in leather industry is increasingly fierce, and innovation is the inevitable way for the survival of enterprises. To improve the competitiveness of leather enterprises, first of all, enterprises need to face up to the importance of innovation; second, they need to give up investment, establish the long-term development goals of enterprises, put an end to copying each other, and form a good innovation competition mode in the industry. Truth 4: without the protection of intellectual property rights, innovation is an empty talk. The development of leather enterprises needs to improve the market access mechanism. We should deeply realize that without the protection of intellectual property rights, innovation is an empty talk!
At the same time, leather enterprises should pay special attention to the protection of intellectual property rights, pay attention to the application of production technology and product patents, resolutely crack down on infringement, protect the independent innovation achievements of enterprises, and create a good environment for enterprises willing to innovate and dare to innovate. Truth 5: we can't "only listen to the stairs, no one comes down" the development of an enterprise, cost control is particularly important, especially for leather enterprises. Only when the cost reduction actions are implemented, can the enterprise better "reduce the burden" for enterprise operation, and can't "only listen to the stairs, no one comes down". In addition, leather enterprises should continue to clean up all kinds of unreasonable administrative fees, especially monopoly intermediary fees. We should vigorously develop the multi-level capital market, increase the proportion of direct financing in the manufacturing industry, and effectively reduce financing costs. Truth 6: brand is the life brand of an enterprise! Brand building is an important part of expanding effective supply and promoting supply side structural reform. Leather enterprises must attach great importance to it. At present, China's manufacturing brand market recognition is low, the competitiveness is weak, only 31 of the world's top 500 brands, only 7 of the top 100 brands. In the leather industry, there are few listed leading enterprises and many small and medium-sized enterprises in the industry. Paying attention to enterprise brand building is a compulsory course for leather enterprises to strengthen themselves and go abroad.
Truth 7: it's a long and arduous process to be able to withstand loneliness and temptation to become a brand. It's necessary to carry forward the Entrepreneurship with innovation, persistence and responsibility as the main content, to be able to withstand loneliness and temptation, and to be down-to-earth and dedicated! Therefore, leather enterprises should do the following two things: first, to strengthen the construction of national technical standards, improve product recognition and popularity Degree and reputation, constantly create high-quality products to meet diversified and personalized needs. Second, we need to strengthen the construction of integrity and lay a solid foundation for brand reputation. We should strengthen the construction of the rule of law and improve the level of market supervision.

Truth 8: fake and shoddy products have become cancer leather industry products that affect Chinese brands. It is a problem that enterprises abhor but hard to solve. Fake and shoddy products affect the reputation of enterprises and the development of the whole industry. Therefore, at present, many enterprises attach great importance to product quality and strive to remove the cancer of counterfeit and shoddy products. In order to crack down on fake and shoddy products, leather enterprises must resolutely put an end to them, let the counterfeiters and sellers pay a heavy price, restore consumers' confidence in "made in China", and also be more conducive to the entry of leather products into the high-end application market.
Truth 9: deal with "zombie enterprises" as soon as possible. Zombie enterprises refer to those enterprises that are hopeless to recover and are on the verge of bankruptcy. Zombie enterprises are different from those in trouble because of the problem assets. They can rise and fall back quickly. Zombie enterprises are characterized by the long-term and dependence of "sucking blood". If they keep breathing for a long time, they may cause more negative impact on the industry.
There are many small and medium-sized enterprises in leather industry, which inevitably have some business difficulties. For those enterprises that are in debt, it is the common responsibility of each enterprise in the industry to dispose of "zombie enterprises" as soon as possible, and to resolve overcapacity. Only by clearing them can they free up resources and market space for high-quality product manufacturing, and promote the healthy development of the industry. Truth 10: reform can't rely on slogans, innovation can't rely on packaging! At present, leather market competition is hot, industry upgrading and transformation are ready to take place, and it is imminent to enhance the competitiveness of the whole industry. However, it is not simple to break through the development of the industry. Therefore, it is necessary for enterprises to deepen enterprise reform, optimize the internal structure of enterprises based on enterprise innovation, and reduce the unnecessary cost of enterprises. Only in this way can leather enterprises achieve growth and help the industry upgrade together.

Dtech: computer leather cutting machine, channel cutting machine