In 2018, the economic situation is not good, and everyone can survive well, which needs to be summarized and studied. Why can you survive? One possibility is that you are really capable. There is a greater possibility that your disaster has not yet begun. As an enterprise, there are various situations of competition and pressure. There is too much unpredictability. Maybe others are unlucky. Your disaster hasn't started yet. You have to be very careful. What lakeside University shares with you are failure cases, failure lessons, and how others fail. These things may happen to you. If they don't happen to you, you are not big enough and mature enough. Most people will get sick in their whole life. It just depends on how you guard against it.
Entrepreneurship is the soul of entrepreneurs
When entrepreneurs enter the lake, the most important thing is to reflect on their own problems. My office in Alibaba is called "Siguo cliff". I keep thinking about where the problems are and how we should solve them. As I said at the Zhejiang business conference in Shanghai a few days ago, 90% of entrepreneurs fail because of the macro-economy, but in fact, 90% of them have nothing to do with the macro-economy and have something to do with themselves. This year's economic situation is not good, and the future economic situation is still grim, which is normal. Entrepreneurs should be the main force to let the country, the society and the world out of trouble. With the development of enterprises and the increase of employment and taxation, we have to think about it.
It's very difficult to become an entrepreneur. Most people can only do a little business. Some people can do business. But it's very difficult to be an entrepreneur. We need to keep learning and thinking. In the past 20 years, I have been studying and thinking constantly. My study is not necessarily to sit in the classroom and listen to the teacher. In addition to reading, I meet all kinds of people, to think about a lot of things, to do it, to prove it, to explore it.
Business is the greatest weapon of the state. In the past, Sun Tzu's art of war said, "the weapon of the state is the greatest weapon of the state". But today's competition between countries mainly depends on enterprises. If there's a problem with the business, thousands of families will be affected. The soul of an enterprise is an entrepreneur, and the soul of an entrepreneur is an entrepreneur's spirit, including his idealism, his pragmatism, his sense of mission, his values, his team consciousness, all the way to his strategy, his campaign, his tactical ability, his KPI setting and his concern for people.
What do you teach by the lake?
It's just a matter of how quickly you recover and reflect.
Remember that when you meet anyone who has ever failed or made a mistake, you have to ask him a question. What is the problem? If he always makes excuses and blames others, such people should never cooperate, and he will make mistakes again, because he fails to check his own problems. In fact, all problems are caused by ourselves.
The students enrolled in the first ten years by the lakeside are all the co founders of this school. Now our school resources are limited. Some of the students here today can't join the lakeside for the time being. It's OK. It's not that you are not excellent. I hope you will be better in the future and come to the lakeside next year. I hope we can build this entrepreneurial university and build a new business civilization together.
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